Los Angeles Votes Project
After the discrepancies in exit poll results in the 2000 and 2004 Presidential elections, controversies surrounded exit polling methodology - specifically those of poor sampling techniques, inaccurate results and skewed reporting of underrepresented subgroups, such as African American and Latino voters.
To address these methodological issues, in 2005 a team of LMU researchers implemented the use of an innovative sampling technique known as the “racially stratified homogenous precinct approach” to accurately sample voters in the city of Los Angeles. As explained in their article, Controversies in Exit Polling: Implementing a Racially Stratified Homogenous Precinct Approach, this methodology theorizes that polling data is more accurate when it targets subgroup enclaves, as opposed to singling out individuals from these subgroups who live in more integrated communities. When compared to other exit polling methods, this methodology has been deemed to produce accurate results that are indicative of the desired sampling population, regardless of diverse populations.
2014 General Election Exit Poll
The 2014 Gubernatorial General Election Exit Poll was conducted on November 4th. This exit poll studied the relationships between voting, policy and policy initiative preferences; polling place qualities; racial and ethnic relations; community relations and services; civic participation; quality of life; and demographics. This is the ninth exit poll of the LA Votes Project. Access the report here: November 4th General Election Exit Poll
2014 Polling Place Quality Assessment
Since 2005, the Center has conducted a Polling Place Quality Checklist in most of the exit polls it has enacted. The Polling Place Quality Assessment of the June 3, 2014 Statewide Primary Election, however, is the first time the Center has organized a study focused purely on assessing polling place quality, with the exception of the original pilot project.
For this study, 25 polling places were randomly selected from each of the 15 city council districts in Los Angeles, totaling a sample of 375 polling places. Fifteen pairs of Loyola Marymount University students then conducted assessments on 25 polling places within a specific council district.
2013 L.A. Mayoral Election Exit Polls and Vote-by-Mail Telephone Survey
The L.A. Mayoral Primary and General Election Exit Polls were conducted on March 5 and May 21, 2013. Over 140 students collected 1,556 anonymous surveys in Spanish and English from 25 racially homogenous, randomly selected precincts. Telephone surveys of individuals who chose to vote by mail were conducted the week prior to each election. The results summaries for these projects can be viewed here: General Runoff Election on May 21, 2013 and Mayoral Primary Election on March 5, 2013.
2012 Presidential Election Exit Poll
The Presidential Election Exit Poll was conducted on November 6, 2012. 150 students collected 4,411 anonymous surveys in Spanish and English from 50 racially homogenous randomly selected precincts. The results summary for this project can be viewed here: 2012 Presidential Election Exit Poll
2010 Gubernatorial Election Exit Poll
The Gubernatorial Election Exit Poll was conducted on November 2, 2010. Over 120 students collected 2,536 anonymous surveys in Spanish and English from 50 racially homogenous randomly selected precincts. The results summary for this project can be viewed here: 2010 Gubernatorial Election Exit Poll
2008 Presidential Primary and General Election Exit Polls
The Presidential Primary Election Exit Poll was conducted on February 5, 2008. LMU students collected 2,702 anonymous surveys in English, Spanish, Chinese/Mandarin, and Korean from 50 racially homogenous randomly selected precincts. The results summary for the primary can be viewed here: 2008 Presidential Primary Election Exit Poll
The Presidential General Election Exit Poll took place on November 4, 2008. LMU students collected 2,725 anonymous surveys in English and Spanish from 50 racially homogenous randomly selected precincts. The results summary for the general election can be viewed here: 2008 Presidential General Election Exit Poll