Fourth Annual Conference
Wednesday, April 19, 2017
Loyola Marymount University

Event Details

Wednesday, April 19, 2017

For our Facebook album of this event please click here.

Loyola Marymount University
1 LMU Drive
Los Angeles, CA 90045


Breakfast: 8 - 9 am
Program: 9 - 11:30 am


Timothy Law Snyder
President, Loyola Marymount University

Fernando J. Guerra
Director, Thomas and Dorothy Leavey
Center for the Study of Los Angeles,
Loyola Marymount University

Herb Wesson
Council President, City of Los Angeles

Brianne Gilbert
Associate Director, Thomas and Dorothy Leavey
Center for the Study of Los Angeles,
Loyola Marymount University

Larry J. Kosmont
President and CEO, Kosmont Companies

Rusty Hicks
Executive Secretary-Treasurer, LA County Federation of Labor, AFL-CIO

Gene Sykes
Chief Executive Officer, Los Angeles 2024

  • 2017 Sponsors


  • Become a Part of Forecast LA

    How do your residents’ opinions compare to the county as a whole, to the city of Los Angeles, or other neighboring cities?

    What is the forecast LA public opinion survey?

    Every year in the month of January, the Center for the Study of Los Angeles conducts the region’s largest general social survey which collects data on the residents of LA County to gauge their outlook for the year. To do this, the Center implements a 20-minute telephone survey of 2,400 LA County residents about their opinions and perceptions regarding life in Los Angeles. The survey oversamples important racial/ethnic groups (such as Latinos, African Americans, and Asians) and geographic groups (such as city of Los Angeles, the county’s five supervisorial districts, San Gabriel Valley, San Fernando Valley, downtown/LA metro, south LA, Gateway Cities, and Westside/South Bay) in order to speak about their unique outlooks. The questions asked will capture residents’ opinions on quality-of-life, public policy, economic well-being, homeownership, satisfaction with city services, and various civic issues.

    How does your city get involved?

    Since its inception, the Center for the Study of Los Angeles has partnered with the city of Los Angeles to conduct an oversample of city residents to compare to the the county as a whole. For the first time, the Center is opening up the opportunity to other cities in LA County. By participating, your citiy will have access to its own data, in addition to having comparison data to the county as a whole, the city of LA, and the region of the county where your city is located. For participating cities, the Center will conduct a survey of 400 adult residents within the city boundaries. Options include either a 14 or 16 minute survey which will include a significant portion of identical questions as the full LA County version. Center researchers will also help the participating city to develop questions specific to that city. At the surveys’ completion, participants will receive a cleaned and weighted dataset along with a report that includes tables of each substantive question tabulated by every demographic and geographic variable. All surveys are offered in English and Spanish, with additional language options available when appropriate. Cost will vary by city due to questionnaire size and complexity, languages, and length. All the comparison data will be provided for free.


    Brianne Gilbert, Associate Director
    Center for the Study of Los Angeles
    P: 310-338-1779

  • About Forecast LA

    Forecast LA is an annual conference that integrates a triad of forecasting metrics: the opinions of residents, the opinions of leaders, and traditional economic indicators. Exploring the civic and economic concerns, cultural identities, and levels of satisfaction in the Los Angeles region, Forecast LA aids decision makers in shaping the future of LA by providing annual snapshots of the region. These snapshots provide a comparative framework that depicts trends across time, demography, and outlook in the Los Angeles region. This holistic approach distinguishes Forecast LA from other regional forecasts which focus on economic indicators but exclude public opinion and the perspective of regional leaders. Resident and leader opinion surveys are conducted by the Thomas and Dorothy Leavey Center for the Study of Los Angeles. 

    The Thomas and Dorothy Leavey Center for the Study of Los Angeles at Loyola Marymount University is one of the leading undergraduate research centers in the nation. It is a respected leader in public opinion surveys, exit polling, and leadership and community studies. Founded in 1996, the Center also conducts groundbreaking research on voter preferences and voting patterns, quality of life concerns, and contemporary urban issues. The Center provides rigorous, mentored research experiences for undergraduate students at LMU.