Public Opinion Survey

LMU's Public Opinion Survey

What is the LMU public opinion survey?

Every year in the month of January, the Thomas and Dorothy Leavey Center for the Study of Los Angeles (StudyLA) at Loyola Marymount University conducts the region’s largest general social survey which collects data on the residents of LA County to gauge their outlook for the year. To do this, StudyLA implements a 20-minute survey of 2,400 LA County residents about their opinions and perceptions regarding life in Los Angeles.

StudyLA can include your city in the survey.

By participating, your city will know exactly how your residents’ opinions compare to the county as a whole, your neighboring cities, the city of LA, and other cities who will participate in the survey.

The questions asked will capture residents’ opinions on quality-of-life, public policy, economic well-being, satisfaction with city services, and various civic issues.

How does your city get involved?

Since its inception, the Center for the Study of Los Angeles has partnered with the city of Los Angeles to conduct an oversample of city residents to compare to the county as a whole. After pilot testing the project in the city of Duarte, StudyLA is opening up the opportunity to other cities in LA County.

StudyLA will conduct a 20-minute survey of 400 adult residents within your city boundaries. The survey will include a significant portion of identical questions as the full LA County version. StudyLA researchers will also help the participating city to develop questions specific to that city.

At the surveys’ completion, cities will receive a report that includes tables of every substantive question tabulated by every demographic and geographic variable (e.g., race/ethnicity, gender, age, homeownership, etc.).

All surveys are offered in English and Spanish, with additional language options available when appropriate.

Cost will vary by city due to questionnaire size and complexity, languages, and length. All comparison data will be provided as part of the contract. Cities will receive these data at one-fifth of the cost by sharing the programming with other cities and the county.

Deadline

Cities must confirm their participation by October 15, 2017 to take part in the 2018 survey. Binding contract due by November 15, 2017. Survey must be completed by December 1, 2017.

Questions?

Brianne Gilbert, Associate Director
Center for the Study of Los Angeles
P: 310-338-1779 E: brianne.gilbert@lmu.edu

LMU Public Opinion Survey Flyer