Creative Entrepreneurship for the Entertainment Industry
in Collaboration with Academix
This program is intended for individuals who want to work in the entertainment industry but are undecided if they want to pursue an entrepreneur or employment track. This course will introduce learners to the fundamentals of “Creative Entrepreneurship” and prepare them to qualify for an entry level position in the music, media, and entertainment industry.
Participants who complete the program will develop the mindset, knowledge, and insights required to pursue an entrepreneurial track and learn how to leverage their creativity for business innovation and career development, as an employee or creative entrepreneur.
What You Will Learn
By the end of this course, you will learn how to work with and around creative and entertainment brands in the music, media, and entertainment industry in a creative, administrative, and support staff capacity.
- The Creative Entrepreneurship Mindset
- The Economics of Creativity
- Creation, Collaboration, Communication
- Business and Financial Literacy Fundamentals
- Entrepreneurship in the Music, Media, and Entertainment Industry
- Technology and Innovation
- Marketing, Advertising, Promotions, Sales, and Brand Strategies
- Time Management
- Essential Keys to Success
- Creative Career Pathway – Preparation, Planning and Pivoting
- Developing Your Personal and Professional Success Plan
- Industry Case Studies: Real World Creative Entrepreneurs
Academix is an education, entertainment, and entrepreneurship training company. They prepare learners for creative, entrepreneurial and career pathways in music, media and entertainment through online and on-site education, training, and mentoring programs.
Each program incorporates a sequence of modules in a specialized field that build industry knowledge and creative skill sets, progressing in complexity from basics to more advanced topics, concepts, creative disciplines, and work-based learning exercises, using their proprietary BEAT Standards, which teach the fundamentals of Business, Entertainment, Arts and Technology.
Ray Brown is an experienced creative entrepreneur with over 15 years of professional experience as a DJ, music, video, audio producer, and technology consultant for touring artists, musicians, and DJ’s. He has worked with Fortune 500 fashion, music, and entertainment brands throughout the U.S., in addition to volunteering as an instructor for Apple Summer Coding Camps for students. He has his Bachelor and Master of Science Degree in Audio and Video Production, with a focus on the music and entertainment industry.
SCETCH has over 30 years of experience in the entertainment industry as a professional DJ, Event Producer, Marketing Specialist, Business Owner, and Creative Entrepreneur. He is the founder of Academix BEAT Lab and various Edu-tainment companies. He has worked with music, sports, and entertainment celebrities and brands.