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Myla Bui, Ph.D., Director of Leadership and Professional Development
Myla Bui, Ph.D. serves as the Director of Leadership and Professional Development. In this role, she empowers faculty to grow as impactful leaders who advance both their own careers and LMU’s mission. She collaborates with the CFD team, and in partnership with professional development thought leaders, to deliver high-impact leadership workshops through targeted training on topics ranging from administrative career advancement to navigating difficult conversations. She also facilitates a Community of Practice for Department Chairs. In facilitating the community of practice, she fosters a collaborative space for department chairs to share strategies, address challenges, and strengthen their leadership skills.
Through individualized mentoring and campus-wide partnerships, she supports faculty in cultivating the confidence, knowledge, and practical skills needed to thrive in their leadership roles. Through her work, Dr. Bui advances a culture of purposeful leadership at LMU—one that values innovation, inclusivity, and collaboration.
Dr. Bui earned her Ph.D. from the University of Arkansas and her MBA from Loyola University New Orleans. Since joining LMU in 2009 as a marketing professor, she has served in leadership capacities including Chair of the Department of Marketing & Business Law, Cabinet Associate to the Executive Vice President and Provost Office, Faculty Senator representing the College of Business Administration, Chair of Governance & Bylaws on Faculty Senate, Chair of Constitution Review, Academic Chair of the Doctor of Business Administration Committee, and Associate Editor at the Journal of Business Research. She has served on C-suite level and senior leadership recruitment committees for LMU’s Executive Vice President and Provost and the Loyola Law School Dean. In 2024, she was selected by Mission and Ministry to represent LMU as a fellow at the Collegium Institute for Catholic Thought and Culture.
She also brings industry experience in advertising and promotions marketing through Nola.com, business development and market research experience with Intralox LLC, USA, and active engagement across industry sectors ranging from healthcare to financial technology through her business consultancy contributions. An award-winning scholar with more than 35 research publications, Dr. Bui has published at the top-ranked marketing and business journals in the world, including the Journal of Marketing and Journal of Marketing Research. She has co-chaired internationally recognized academic conferences such as the American Marketing Association Conference and the Marketing and Public Policy Conference. Her research, teaching, and consultancy interests span consumer judgment and decision making, health and public policy, neuroplasticity, artificial intelligence (AI), and emerging technologies—integrating rigorous scholarship with real-world impact.