LMU Extension
At LMU Extension our goal is to provide adult learners with adaptable opportunities for the development of their imagination, conscience, and intellect through professional development programs offered on campus, online and in the community.
Explore Certificate ProgramsSummer 2025
Digital Marketing
The digital marketing course is for those who have a practical understanding and comfortable with using the Internet for all that the digital world offers, and want to learn digital marketing fundamentals as they apply to the profession at the entry-level. This course also serves business professionals and veteran marketers who want to understand ever-evolving digital marketing tools and methodologies available to maximize business success.
Digital marketing students will be equipped to think conceptually and analytically to evaluate, then choose the appropriate digital marketing technologies, apply them in strategies to meet more discerning marketing objectives, campaigns, KPIs, ROI, etc. Students will learn what is changing in the "new marketing world" and how to use the latest tools to their optimal advantage. The instructor will guide students on how to balance customer needs with business success to produce high-quality omni-channel content as deliverables, KPIs supportive of quarterly/annual ROI.
-400x400.png)
-400x405.png)
